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Within 24 Hours, I’ll Show You Exactly Where Your Funnel Is Losing Buyers & Rebuild It To Convert More Of The Traffic You’re Already Paying For

After reviewing and fixing 200+ coaching and consulting funnels, I know exactly where yours is losing buyers.

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The Problem

Your funnel is not broken. It's just not working as one system.

Your funnel is not broken. It’s just not working as one system.

Your ad calls out one emotional state.
The page greets a different person.

The VSL loses half its viewers in the first 30 seconds because the opening earns nothing and the buyer is gone before it gets to the point.

The email sequence speaks to someone further along than the buyer actually is.

Each asset built in isolation. The buyer feels the gaps even if they cannot name them.

Your ad calls out one emotional state.
The page greets a different person.

The VSL loses half its viewers in the first 30 seconds because the opening earns nothing and the buyer is gone before it gets to the point.

The email sequence speaks to someone further along than the buyer actually is.

Each asset built in isolation. The buyer feels the gaps even if they cannot name them.

Most coaches in this situation start panicking.

They rewrite the copy. Test a new headline. Hire someone to fix the words.

The conversion rate barely moves.

Because the words were never the problem.

Most coaches in this situation start panicking.

They rewrite the copy. Test a new headline. Hire someone to fix the words.

The conversion rate barely moves.

Because the words were never the problem.

The problem is psychological friction sitting between your funnel assets.

Small breaks in the sequence where momentum dies and buyer intent leaks.

Trust asked for before it’s earned.
Proof buried where no one reaches it.
Emotional states that do not carry over from one asset to the next.

The problem is psychological friction sitting between your funnel assets.

Small breaks in the sequence where momentum dies and buyer intent leaks.

Trust asked for before it’s earned.
Proof buried where no one reaches it.
Emotional states that do not carry over from one asset to the next.

After auditing over 200 coaching and consulting funnels, I kept finding the same thing.

The individual assets were often fine.
The sequence connecting them was broken.

After auditing over 200 coaching and consulting funnels, I kept finding the same thing.

The individual assets were often fine.
The sequence connecting them was broken.

That is the gap I rebuild around.

The Process

Before I build anything, I audit. To find out what actually needs building.

Most funnel work starts with assumptions. Mine starts with evidence. Here is how the audit works.

The Buyer Walk

I enter your funnel as your buyer. Not as a marketer looking for problems, but as the specific person your ad was written for.

I think about what is happening in their life, what they have already tried, how sceptical they are.

This is where emotional mismatches and trust contradictions surface.

You cannot find these from the inside. You have to feel them.

The Reverse Audit

I go through every funnel asset back to front. This exposes coherence failures that forward reading misses.

Promises made early that later assets do not honour.
Trust built in one place and quietly undone in another.

The sequence either holds or it breaks. Most break somewhere.

The Friction Map

Cross-referencing both passes, I map friction across every asset in the funnel.

Ads, landing page, VSL, email sequence, pre-call sequence, thank you page, order form.

Every point where intent could leak gets looked at.

Then I identify the primary friction point doing the most damage and the psychological mechanism behind why it is costing you conversions.

The Deliverable

A written breakdown. Specific, not vague.

What the friction point is, where it appears, why it is happening psychologically, and what needs to change.

In your inbox within 24 hours.

What I Build

Once I know what is broken, I rebuild exactly that. Done-For-You.

The audit tells me which assets are losing you buyers. What follows is a targeted rebuild of the specific parts causing the most damage. Here is everything I fix.

Landing Page Rebuild

The psychological sequence rebuilt from the ground up. Right information, right order, right moment.

Opt-In Page

A lead magnet page that converts cold traffic into warm leads without killing intent before the main offer.

VSL Rewrite

A script that carries the buyer through the right emotional states before the ask is ever made.

Email Sequence

A nurture sequence that builds trust in the gap between opt-in and the sale.

Ad Scripts

Ad creative written to call out the right buyer at the right emotional moment so the handoff to the page is seamless.

Pre-Call Sequence

Automated emails sent between booking and the call that build trust, reduce no-shows, and make sure the person who shows up is ready to buy.

Thank You Page

The moment after yes handled correctly. Buyer confidence reinforced before doubt has a chance to set in.

Order Form Copy

The final step before payment written to reduce friction and reinforce the decision they have already made.

Post-Purchase Onboarding

An email sequence that neutralises buyer’s remorse in the first 48 hours, delivers a quick win, and turns a new buyer into a committed one.

Ongoing Optimisation

Continuous refinement as traffic data comes in. What the numbers reveal gets acted on, not filed away.

Not every client needs all of this. The audit tells me exactly which assets are losing you buyers. We only rebuild what is broken. Nothing more, nothing that does not move the needle.

What To Expect

From first conversation to a funnel that converts.

No guesswork, no vague timelines. Here is exactly what working together looks like.

Clarity Call

A short call to understand your funnel, traffic source, and ICP. No pitch. Just enough context to know if and how I can help.

Day 0

Day 1

The Audit Begins

Within 24 hours I go through your entire funnel. Buyer walk, reverse audit, friction map across every asset. Every point where intent could leak gets looked at.

Written Breakdown Delivered

What the friction points are, where they appear, why they are happening psychologically, and what needs to change. Specific, not vague. In your inbox within 24 hours.

Day 2

Day 3

We Agree on What Gets Rebuilt

We walk through the findings together and agree on the rebuild order. Highest leverage fix first. Nothing extra, nothing unnecessary.

The Rebuild

Whichever assets the audit identified get rebuilt. Landing page, VSL, emails, ads, opt-in page, thank you page, order form, pre-call or post-purchase sequence.

Day 4+

Ongoing

Continuous Optimisation

Once live, the traffic data tells us what is working and what still needs adjusting. The funnel keeps improving as real buyer behaviour comes in.

The Right Fit

This works best when the conditions are right.

This is for you if

You are a coach, consultant, info-product creator, or agency owner with an offer above £500.

You are running paid traffic and the conversion rate is not reflecting what you are spending.

You have a working funnel that has gone flat or started declining and you cannot work out why.

You have already tried rewriting copy or A/B testing and the needle barely moved.

You want diagnosis before prescription. Not another agency guessing at your problem.

This is not for you if

You are pre-revenue or still validating whether your offer sells.

You only sell physical products with no coaching or consulting backend.

You want someone to handle everything with zero input from your side.

You want a one-hour strategy call with no implementation behind it.

You are not willing to share access to your funnel data and traffic numbers.

Every day your funnel stays broken, buyers who were close enough to convert are leaving without you knowing why.

Book a free clarity call. No pitch, no pressure. Just an honest conversation about where your funnel is losing buyers and whether I can help.

Book a Free Clarity Call

Free. 20 minutes. No obligation.

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