The Problem
A few patterns I keep seeing
across every funnel I audit.
01
Traffic coming in. Conversion doesn’t add up.
The ads are working. The offer sells. But the conversion rate doesn’t reflect what’s being spent.
2.35%
The average landing page conversion rate. Most coaches accept this and blame the traffic.
02
No idea where buyers are actually dropping off.
The analytics show traffic. They don’t show the exact moment the tab closes.
96%
Of website visitors leave without converting. Most of them don’t know why. Neither do you.
03
Show rates lower than they should be.
Someone books a call. You send a calendar invite. Silence until call day. They don’t show.
50% show rates are not normal.
High-converting funnels consistently hit 70-80%+.
04
Scaling spend on a funnel that isn’t ready.
More budget hits the same broken sequence. CAC climbs. Results don’t.
2x the spend. Same conversion rate.
Doubling ad spend on a funnel converting at 1% produces the same 1%
Step 01
Before I touch your funnel,
I build this.
Sales call transcripts
exact words buyers use when they’re ready — and when they’re not
Reddit & forums
where your market vents without a filter
Complete competitor teardown
everything your buyers see before they find you
Facebook groups
unfiltered — the rawest ICP data available
Support tickets & DMs
what buyers ask after buying reveals what the funnel didn’t clarify
250+ funnel audits
patterns nobody else has — no one else has this reference library
Output — Deliverable 01
Complete Buyer Psychology Document
Every single pain point
What they’ve already tried
Their departure point
What they’re afraid to admit
Objections they carry
What they need to feel
What keeps them up at 3am
What they’re hoping you won’t ask
Competitor positioning
The moment they decided to act
Step 02
Then I run three passes
through your funnel.
Pass 01
The Buyer Walk
I enter your funnel as the specific person your ad was written for. Not as a marketer looking for problems — as the human being who clicked at 10pm after an exhausting day, carrying the emotional state the ad created. This is where emotional mismatches surface that you can’t see from the inside.
Pass 02
The Reverse Audit
I go through every asset back to front — from pre-call sequence to ad. Reading backwards removes the destination from your brain and forces each asset to justify what the previous one promised. Coherence failures that forward reading misses become immediately visible.
Pass 03
The Friction Map
I overlay both passes and map every point where buyer momentum drops — every moment where the emotional state breaks, every place where a trust signal appears too late, or a commitment is asked before it’s been earned. Ranked by conversion impact. Primary finding with exact mechanism and fix.
What You Receive
Two deliverables.
In your inbox within 24 hours.
Deliverable 01
CompleteBuyerPsychology.pdf
Your buyer mapped in full from six data sources. Pain language, departure point, objections, what they need to feel before they’ll trust anyone. Built before a single asset is touched. Yours to keep regardless of what comes next.
Deliverable 02
TheFrictionMap.pdf
Every friction point across every funnel asset, ranked by conversion impact. The primary leak front and centre — with the exact psychological mechanism behind it and what needs to change. Specific, not vague.